The return of the affordable, sensible, fun-to-drive coupe

By Greg Gaillard
FR-S stands for Front-engine, Rear-wheel drive, Sport. Pretty simple. Jack Hollis, VP of Scion, personally believes it should stand for Friggin’ Really Sweet, but the legal department at Toyota was NOT feeling the same way.
Initially people questioned Toyota’s investment in Subaru. GM had struggled to create a profitable partnership with the off-beat brand, so what could Toyota do differently? The unofficially named Toyobaru answered by not following the traditional strategy of re-skinning existing platforms to fill out brand portfolios. A decision was made to build something new; something that melded both companies’ best components and ideas. Soon thereafter rumors suggested that the first product from this mindset would be a co-developed 2+2 sports car that would put a halo over both companies’ showrooms.


Japan is slowly taking steps to resume auto and parts production after the devastating earthquake and tsunami hit on March 11, with auto companies starting limited production throughout the week. Due to aftershocks, rolling blackouts and infrastructure problems, Japanese auto factories have remained idle costing Japanese automakers an estimated $150 million a day, according to Goldman Sachs.
Toyota is expanding their Prius family with a new larger and heavier wagon-like Prius V — that’s the letter V for “versatility,” Toyota says, not the Roman numeral five.
A new concept of the Toyota FT-86 debuted at the Geneva Motor. The Toyota FT-86 II concept sports coupe, after making its original debut at the 2009 Tokyo Motor Show with the FT-86 concept, seems to be moving closer to an actual production model.
Bongiovi Acoustics and Johnson Controls have teamed up to create the first 100% digital audio processing speakerless car system for Toyota cars, which is currently being shown at the North American International Auto Show in Detroit. Designed by music legend Tony Bongiovi, an audio engineer and record producer, the Bongiovi Acoustics Digital Power Station (DPS) is the latest in software technology, that will reassemble audio in real time for an optimal listening experience.
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