The all-new 2010 Honda Insight hybrid car made its world debut today at the North American International Auto Show. Utilizing the latest generation of Honda’s Integrated Motor Assist™ (IMA®) hybrid technology and new, more cost-efficient production methods, the 2010 Insight defines a new stage in the evolution of hybrid technology, providing hybrid customers with a new level of affordability, fun-to-drive performance, and a U.S. EPA city/highway fuel-economy rating of 40/43 miles per gallon.
The 2010 Insight will be launched at Honda dealers throughout the United States in the beginning of April 2009 and will be priced below the Civic Hybrid.
“Honda hybrids have always offered great value, high fuel efficiency and a healthy dose of fun near the middle price range in the Honda lineup,” said John Mendel, executive vice president of American Honda. “With the introduction of the all-new Insight, we’re opening up Honda’s fun-to-drive, versatile and fuel-efficient hybrid technology to an entirely new group of buyers that previously may not have considered a hybrid because of either image or cost.
Evoking the advanced and aerodynamic five-door sedan design first deployed on the revolutionary FCX Clarity fuel cell car, the new Insight has a low center of gravity and a spacious five-passenger cabin, offering the kind of driving experience and roomy, versatile interior space that customers have come to expect from Honda.
To help Insight owners realize the full benefits of Honda hybrid technology, the Insight will feature a new interactive, driver-focused fuel economy enhancement technology named the Ecological Drive Assist System (Eco Assist™). Eco Assist combines multiple functions:
A driver-activated ECON mode that optimizes control of the continuously variable automatic transmission (CVT), engine and related powertrain components to further improve vehicle fuel efficiency;a driver feedback function that uses an innovative speedometer display with changing background colors to provide real-time guidance to the driver on achieving higher fuel efficiency; and a unique fuel-economy scoring function using a plant-leaf graphic to provide feedback to the driver on current-trip driving efficiency and lifetime fuel-efficient driving performance.
Honda is a leader in developing cleaner, more fuel-efficient vehicle technologies, including the original Honda Insight, introduced as America’s first mass-produced hybrid car in December 1999. American Honda has announced plans to increase its U.S. hybrid sales beyond the new Insight with the introduction of a third hybrid car, based on the Honda CR-Z concept vehicle, within the next couple of years. Honda is also a leader in the development of advanced alternatives to gasoline, including the zero-emission, hydrogen-powered Honda FCX Clarity fuel cell car, the world’s most advanced production automobile.
Honda Motor Company
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