Lutz Kisses Saturn Goodbye, Brand On Death Watch

Press and News Saturn

Bob Lutz kissing Saturn goodbye

Uh-oh, this is bad, and looks like terminal news for what once was General Motor’s supposed harbinger of the way it world work in the future. GM product kingpin Bob Lutz intimates that Saturn is on its way to meet up with Ford’s Edsel and Kaiser’s Henry J in the great auto graveyard in the sky.

Says Maximum Bob, “We spent a huge bundle of money in giving Saturn an absolutely no-excuses product lineup, top to bottom. They had a better and fresher lineup than any GM division, and the sales just never materialized. So we have to act on that. It’s our duty.”

Which is another way to say, “it’s over”.

Which is sad, because initially, Saturn DID look like a good way to future success for GM. Everyone, it seemed, had great things to say about Saturn dealerships, and the whole experience of buying one of their cars, but in between there and now, something happened. For whatever reason, Saturn sales dropped, and dropped more than other GM divisions. And what was called “the Saturn dealer experience” turned sour for some. A lot of people went in to Saturn expecting not only the car-buying event to be different, but the car to work better than it actually did. It wasn’t, and so, we find ourselves where we are: looking at another funeral invite.

Source: Edmunds

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