Believe it or not, Jaguar and Land Rovers have never been officially sold in the Indian market. That’s about to change, officially, and it has everything to do with the fact that, business-wise, Jag and Landy are now Indian brands. As most of you know, Jaguar and Land Rover were acquired not to long ago by Tata, one of India’s largest automakers. Dubbed the “Jaguar Land Rover” premiere car group, they will enter the Indian market for the first time later this year. The first showroom scheduled to be open in Worli, Mumbai, in June this year. Initially only the Jaguar XF and XK, and the Land Rover Discovery and Range Rover models will be offered.
“We are delighted to be formally entering the Indian market, an economy which is still growing appreciably, and able to offer our premium products to a whole new group of customers. It is an important strategic move for Jaguar Land Rover and will enable us to realize our competitive potential in this significant market,” said David Smith, CEO of Jaguar Land Rover.
Well for once, the corporate speak rings true. India has not been as adversely effected by the world economic downturn as other markets (yet), and there’s probably enough well healed Indians out there that to covet and afford a new Jag or Landy. Also, there’s going to be no major retooling for the Indian market. Since they started out as British brands, they’re right hand drive to begin with, which is how Indian rides are laid out.
Now what I’m waiting for is the first shot of a Jag stuck in Mumbai traffic.