The Geneva Motor Show in Switzerland this week will provide opportunities for automakers from around the world to generate buzz over their new vehicles. This includes Ford Motor Co., who needs a positive response as much as anyone.
This is another make or break moment for Ford. They’ve been praised for having some great new vehicles on the drawing board, but now’s the moment to step up and show the entire world just how great they really are.
The Geneva Motor Show, which starts this Thursday and runs through March 15, is always the first European auto show of the year. While other shows all over the planet are cutting back, Geneva is sold out. With a wide range of new vehicle debuts happening at the show, this could be a shot in the arm for Ford, if they play their cards right and can get the kind of publicity they’re starving for right now.
Ford’s sporty 300-horsepower Focus RS performance compact forecasts the wide range of small vehicles the carmaker is engineering in Europe for marketing throughout the world. The next generation of the European-engineered Focus is to go into production at Ford’s Wayne assembly plant starting in 2010.
The super-quick Focus RS uses its turbocharged 2.5-liter four-cylinder engine to combine 30-m.p.g. fuel economy with 0 to 62 m.p.h. acceleration of just 5.9 seconds and a top speed of 163 m.p.h.
Ford will combine turbocharging with direct fuel-injection in the EcoBoost system it will offer in V6 engines to provide fuel economy and power in the Taurus SHO and other models in the United States this year. Ford will also use turbos and direct injection to squeeze more power and fuel economy out of its smaller cars and crossovers it will both build and sell in the U.S.
Ford also plans to show the latest in the line of Iosis concept vehicles its European design team created to introduce the brand’s striking new design. No advance details are available, but any Iosis is worth watching. Previous concepts led to stunning vehicles like the Kuga sporty crossover and Mondeo sedan.