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Rolls-Royce Phantom Bespoke Collection Debuts

Monday August 31st, 2009 at 6:88 AM
Posted by: tonyb

Rolls-Royce Phantom Bespoke Collection

No matter what, economy-wise, it seems that there’s always plenty of cash flowing in and around the Persian Gulf. Dunno, maybe that’s pointing out the obvious but if you need another example, look no further than Rolls-Royce, that most British of luxury cars (even if BMW owns them) and what they just rolled out in that local: The Phantom Bespoke Collection.

The idea of something being “bespoke” is a concept not well known here in America. Essentially, if you get a bespoke anything, it’s something that’s custom made to your specs, direct from the factory. The advantages being, you can get a name brand label (in this case, Rolls-Royce) yet have something decidedly not off the rack.

The Rolls-Royce brand is incredibly popular in the Persian Gulf area. So popular in fact, that Roller offering its new bespoke collection seems to be customer driven. And notice that this is area specific. Rolls isn’t introduction this in The Gulf as a flagship location or a world premier, the new Bespoke Collection is exclusively for the Persian Gulf region and nowhere else.

What this will allow the über-wealthy to do is allow ultra-affluent clients to specify all sorts of trim and color options beyond the usual, more plebian, range of choices. The clientele is supposed to be so exclusive, that Rolls-Royce will deliver just SIX special vehicles to customers in the Middle East through the Phantom Bespoke Collection

The first example in the new Phantom Bespoke Collection line was the gold-finished DHC, which is what you see in the shot above, was actually delivered last year. It’s all decked out in two-tone paint. In this case the colors are called Arizona Sun and English White (looks like Rolls is keeping up the fine automaker tradition of overwrought color names). Inside, there’s a Creme Light and Saddle Tan leather interior and handmade silk rugs and mother of pearl inlays. No, no joke.

If you’ve got the kind of petro-dollars to drop on a car like this, why not go all out and get silk rugs for your feet and the mother of pearl trim option. And no, they didn’t release the price.

Source: AutoBlog

Photo sources: drivearabia.com, Motor Authority





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