ATLANTA, May 14, 2008 – For the fourth year running, America’s most affluent consumers have declared Porsche the most prestigious car available today. The Luxury Institute’s 2008 independent nationwide survey of luxury auto brands rated Porsche tops against eleven of the world’s most prestigious car brands. Lexus and Mercedes ranked second and third, respectively.
The Luxury Institute conducted an online survey of more than 1,600 American consumers – with an average income of $349,000 and average net worth of $3.7 million. This year’s survey respondents strongly associated Porsche with its stellar performance reputation, summing up their top choice as “world-class sports cars for the true connoisseur.” The proprietary 2008 Luxury Brand Status Index survey is the only measure of the reputation of leading brands among wealthy Americans.
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