GM unveils Malibu ad campaign strategy

Chevrolet Press and News

2008 Chevy Malibu

October 11, 2007 – 4:33 pm ET

DETROIT - General Motors is out to bust skeptics who believe Detroit can’t build a competitive car.

And it’s using the redone 2008 Chevrolet Malibu as a “catalyst to disrupt” that belief, Mark LaNeve, GM vice president of sales, service and marketing for North America, said today.

“We’re tired of being a foreign car in our own country,” reads one print ad launching the bigger, much-improved Malibu next week. The push is part of an estimated $150-million-plus, three-phase blitz from ad agency Campbell Ewald themed “the car you can’t ignore.”

Read the complete article HERE

2008 Chevy Malibu

2008 Chevy Malibu

Jean Halliday
Automotive News

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