It seems that the hopes of GM, via Pontiac, to resurrect and modernize the El Camino aren’t going to happen any time soon. Pontiac PR man Jim Hopson confirms that the planned for 2010 Pontiac G8 ST, as the new “El Camino” was to be called, has been killed. The company delivered the news to dealers last week.
GM put the decision squarely at the feet of the recent economic and auto sales downturn in general, along with GM’s less than stellar financial shape, specifically. At the same time, rumors were swirling that any and all programs slated to be released after the middle of 2009 are “under review”. Sure, that seems like a natural outgrowth of the times, but it still has to give gearheads pause.
There cold also be more in play here than the obvious concerns about money, or the lack thereof. Namely, just how many people were actually interested in the G8 ST to actually plunk down the money and buy one? Sure, there’s the occasional flair up in interest in El Camino-like cars from time to time in the car blogosphere, but there was little evidence beyond that of the market viability of such a car … er, truck … er, car-truck?