Let the Sun Shine, Toyota Declares

Press and News Toyota

solar priusToyota, who’s Prius is the most popular car on the hybrid market today, is upping the “clean and green” ante with a new vehicle in development that will run partially on the sun’s rays. They will also start the long-range development of a car that will run solely on solar. Both vehicles will take several years to design and build, but the sun will be around for awhile, so it’s a win-win.

Sales of the Prius are still huge, but not as high as they were last summer when gas prices spiked through the roof. Here in San Francisco where I live, pro-green residents gobbled up Priuses like jelly bellies or iPods. I saw a guy the other day trying to open the door of what he thought was his Prius, until he noticed that his (same color and year) was parked a few spots over. Consequently, a lot of Prius customization companies are cropping up all over the country — so that owners can distinguish their Prius from all the others out on the road.

Toyota should be praised for announcing this new endeavor. If only the Big 3 would get on the solar bandwagon – with real projects rather than lip service. And people wonder why Japan is kicking our derrieres when it comes to selling cars!

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