Toyota, who’s Prius is the most popular car on the hybrid market today, is upping the “clean and green” ante with a new vehicle in development that will run partially on the sun’s rays. They will also start the long-range development of a car that will run solely on solar. Both vehicles will take several years to design and build, but the sun will be around for awhile, so it’s a win-win.
Sales of the Prius are still huge, but not as high as they were last summer when gas prices spiked through the roof. Here in San Francisco where I live, pro-green residents gobbled up Priuses like jelly bellies or iPods. I saw a guy the other day trying to open the door of what he thought was his Prius, until he noticed that his (same color and year) was parked a few spots over. Consequently, a lot of Prius customization companies are cropping up all over the country — so that owners can distinguish their Prius from all the others out on the road.
Toyota should be praised for announcing this new endeavor. If only the Big 3 would get on the solar bandwagon – with real projects rather than lip service. And people wonder why Japan is kicking our derrieres when it comes to selling cars!
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