Really!? They’ve sold half a million of these things in the U.S. so far? That’s an impressive figure when you consider what a Land Rover or Range Rover costs (for one thing).
Land Rover announced that it reached the historic high point of its 500,000th vehicle sale of in the United States when a Range Rover Sport was sold by Land Rover Cerritos, a retailer in Southern California. The British firm began retailing vehicles in North America on March 16, 1987 when it imported the Range Rover in the States. Which means they got to 500K in roughly 20 years, meaning they should top one million in sales around 2029, if they can keep selling huge-sigh SUVs at $50K a pop & up at that rate.
Of course Land Rover is as happy as clams at high tide.
Chris Marchand, Executive Vice President, Marketing and Sales, Land Rover North America said, “Reaching this milestone demonstrates the strength of the Land Rover brand and is a result of a dedicated and passionate retailer network.”
And as P.T. Barnum said, “You’ll never go broke underestimating the taste of the American public.” Seriously … OK, I can see The Queen of England needing one of these things, but who else?
It’s not that I’m against SUVs, I’m against buying them unnecessarily. And if I needed something that could get me to my mountaintop redoubt come Hell or high water, it probably wouldn’t be one of these (too expensive for my taste).
If you buy something like this to show off to the other soccer moms … let’s not go into it right at this moment.