Detroit is Under Attack!

Press and News

Brilliance Auto at 2009 North American International Auto Show (NAIAS)We’re at war in this country right now and I’m not referring to Iraq. I’m talking about China, Korea and Japan. It’s not a war with soldiers and weapons. It’s a battle using designers and engineers. These countries are trying to destroy Detroit by making better, less expensive and greener cars and right now, AND they’re winning!

The Big 3 have no one to blame but themselves. They’ve been selling inferior vehicles to the American people for too long now, and the results are going to be more evident than ever at this year’s North American International Auto Show in Detroit (open to the public) January 17th through January 25th), Asian carmakers will be unveiling a plethora of new cars at the show while our guys sit sadly on the sidelines. Sure, we’ve got some new projects that will be presented on the tradeshow floor, but all in all, they’re not going to create the kind of buzz that our foreign competitor’s are generating.

This recession is a good thing, in many ways, because it will force us to build better cars in this country. The Big 3 probably never would have gotten where it needed to be on its own. Now they have no choice.

The main question everyone’s asking is this—can we get these new, innovative cars to market fast enough to offset what I’m calling, “The Siege on Detroit?”

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