It’s so easy to look at the GM corporate web site with ironic detachment. The sad jokes write themselves. Where to start? Why first there’s the tab that says Life at GM, which you click and in large fonts trumpets, Life @ GM…More For You to Love. It then states, “This is one of the most exciting times in our company history.”
SAD JOKE #1: I guess begging for a $25 billion bailout equals “exciting” in the eyes of GM executives.
At the bottom of the page it relays Our GM Vision: We earn our customers’ trust and enthusiasm through continuous improvement driven by integrity, teamwork and the innovation of GM people.
SAD JOKE #2: Nothing earns customers’ trust and enthusiasm more than begging for a $25 million bailout with the prospect of declaring bankruptcy and collapsing the auto industry.
The site actually as a link for career opportunities at GM. Yes, this is for those who might potentially be thinking of taking on a career with GM despite the fact that hundreds of thousands of autoworkers might be losing their jobs. You follow the link to a page showing roughly 7 well-groomed smiley people looking like you just told them they won the lottery, with the words, “Careers at GM…Love What You Do.”
If out-of-the-ordinary is your inspiration, you’ll have plenty of company at General Motors. We encourage our automotive professionals to breakaway from the mainstream and explore the unimagined.
SAD JOKE #3: Out-of-the-ordinary must be a euphemism for soon-to-be laid off and out-of-a-job.