Here’s some good news from Honda for or pocketbooks and our planet. It seems that the rumors are going to be true, and Honda intends to bring its Prius fighter, the 2010 Insight to dealer showrooms for less that $20,000.
One of the complaints the eco-conscious have against most available hybrids is the cost. Their reasoning, and it’s pretty sound reasoning, says that it will do the planet more good if a company sells more hybrids, not less. So rather than selling a few high-buck eco-cars, someone should figure out how to make cheaper hybrids, and sell tons of those.
Honda, it seems, is the company to crack that nut. Their Insight Hybrid, which is due as a 2010 model, should hit showrooms with a projected price tag of $19,999 when it goes on sale this spring. The insight just went on sale in Japan with a sticker price of 1.89 million yen, which works out to $20,640 at current conversion rates, so Honda should be able to trim that last 600 bucks with ease.
The 2010 Insight should go on sale in the U.S. on April 22, but Honda officials said that the company will start shipping the Insight to dealers as soon as the first boatload makes landfall, which should happen in late March.
Source: Edmunds
Or, it will be like every other Honda in demand: $20k list plus $4k additional dealer markup.