2010 Tundra Unveiled at Chicago Auto Show

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2010 Toyota Tundra

Toyota unveiled the 2010 Tundra pickup at the Chicago Auto Show this week, featuring an optional smaller, more fuel-efficient V-8 engine and other features, including an optional flex-fuel powertrain which will allow the vehicle to run on gasoline-ethanol blends.

Toyota is trying to make the Tundra a little greener and a little sleeker, in response to sluggish light truck sales. People who are hurting financially are more prone to buy a truck that gets better gas mileage, without sacrificing too much power. If they can feel good about the environment and still haul large loads, it’s the best of both worlds–and if embraced by consumers–the Tundra pickup and could help Toyota’s overall sales significantly during the second half of 2009.

The economy has been tough on the truck market, so manufacturers are trying to come up with new ways to attract buyers. Let’s see if they buy into the new, improved 2010 Tundra.

Read this article from MSNBC.com after the jump.

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  • Derek says:

    Tell me the exact trim level of your Tundra and I’ll repost in the consumer review section. On a scale of 1 – 5, how would you rate the Tundra overall and its perceived value after driving it for eight months?

  • gruven says:

    I hope they get into the same groove as GM with the 8 to 4 cylinder engine when on the freeway. I had a lovely loaded 08 Tundra Limited but the gas mileage was a nightmare, the frame flexing which caused a bouncy feeling throughout the cab was getting on my nerves while driving on the freeway and the hard plastic dash, center console and door panels on a $46k truck did not sit well with me in the long run..
    The JBL stereo was disgustingly weak and sounded no better than the stock Tundra stereo.

    The straw that broke the camels back was the disturbingly thin sheet metal that is used to skin the Tundra, I have a 25 foot pecan tree outside of my house and on 8 different occasions pecans fell and put small dings in the hood sheet metal. This is the same pecan tree that has been dropping pecans on 2 of my BMW’s over the years with no ill effects. Toyota replaced my hood but told me there was nothing they could do about the sheet metal.

    I’ll be the first to admit, I walked into the Tundra truck purchase with starry eyes over the monstrous power and the giganormous cabin, the more I drove it the more I knew I made the wrong decision by not going with the gas efficient, soft touch interior and smooth riding Silverado LTZ. Needless to say, 9 months later the Tundra is gone and I am back driving my Range Rover

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