Gymkhana 3 – Ken Block Ford Fiesta Video from l’Autodrome, France

Press and News Viral Video

ken block DC Monster FordThis video will show you why TV is in trouble. It is the finest content available on the subject – high performance auto entertainment. It is far better than any car video or car show you will see on TV. Plus it is a perfect blend of  entertainment and advertisement. You’re watching an ad and you don’t even care!

Ken Block  made the Gymkhana 1 video and it exploded with over 30 million views. It has upped his popularity and income potential by a magnitude 7 on the Richter scale.  He is probably the most recognized driver right now specially among the younger generation and he has helped sell many, many Subarus.

But then Ford stole him. Ford has very high hopes for the company and for their new car the Ford Fiesta. They paid Ken Block millions and million of dollars to drive their car. Fundamentally, they paid him to make these videos. These Youtube product placement videos are called Gymkhana.

Watch and it will all make sense. This is car Marketing 101 in the new age.

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Official press release after the jump

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  • Ford of North America? says:

    When will Ford of America bring it here to USA and Canada sales would jump if price is not that high like subies and mitsues on their AWD turbos. :)

  • fcebedo says:

    13 million views so far in youtube. Incredible!

  • howard says:

    i think putting a snow plow on this insane
    puppy would justify it as a winter
    expenditure to the boss.

  • gregg says:

    That video kicks ass! But, I still can’t believe he switched to Ford.

  • derek says:

    Handbrake. Didn’t you watch Fast and Furious 3: Tokyo Drift?

    The handbrake is used to lock up the right rear wheel and initiate the car to slide. Having the handbrake right next to the steering wheel makes is easier and quicker for Block to grab as opposed to down low between the seats.

  • fcebedo says:

    What is that huge silver lever that looks like a shift lever?? He’s using paddle gear shifters so that silver one must be something else.

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