Yokohama introduces first eco-friendly race tire.

Monday January 25th, 2010 at 9:11 AM
Posted by: michael.leroy

Yokohama ADVAN ENV-R1 tire
Nano-Power rubber uses orange peels to go fast

Normally racing and the environment are not mutually exclusive terms, but Yokohama wishes to change that with a line of eco-friendly line of tires for the SCORE, SNORE and the American Le Mans Series. Much like the Yokohama dB Super E-spec tires that we covered in the past, these new tires also use orange oil to reduce the amount of petroleum used to make a tire.

According to Japanese tire maker, the ADVAN ENV-R1 reduces petroleum use by 10 percent and is easier to recycle. Yokohama also claims the ENV-R1 is the first environmentally-friendly tire to ever be used in a racing series.

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Yokohama's Eco-Friendly Tire Passes Tire Rack Test With Flying Colors

Tuesday November 3rd, 2009 at 12:1111 PM
Posted by: Derek

Yokohama MINI Cooper SNow that hybrids and fuel-efficient cars are in vogue with the public eye, the shift towards reducing our carbon footprint is gaining momentum with the carmakers and the associated industries. Yokohama has made great strides in this green direction by producing an orange-oil infused tire that replaces 80 percent of its content with non-petroleum based products, has significantly lower rolling resistance, and has a new technology tire liner that holds air much better than the old-fashioned butyl tire liners without sacrificing performance. Read our article explaining the virtues of the dB Super E-Spec tire HERE.

If you desire more concrete evidence, Tire Rack published the results of their low-rolling resistance tire test that used a Toyota Prius as their test vehicle and subjected the new generation of low-resistance tires to a battery of tests (braking, cornering, mpg performance, etc.). Yokohama’s formal press release and link to the Tire Rack test follows after the jump.

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Yokohama Hitting the Car Club Show Circuit at Three Fall Events

Monday September 28th, 2009 at 2:99 PM
Posted by: Derek

FULLERTON, CA. – Yokohama Tire Corporation is continuing to reach out to enthusiasts through grassroots programs, such as its involvement in three upcoming car shows: the Z Car Convention in San Antonio, Texas; BMW Oktoberfest in Braselton, Georgia; and Japanese Classic Car Show in Irvine, California.

“Car-club events such as these enable us to interact with loyal customers and introduce our products to new customers interested in advanced technology,” said Fred Koplin, Yokohama director, marketing communications. “We’re especially excited about our full line of ultra high-performance tires, including the new ADVAN Neova┬« AD08 and the ADVAN Sport ZPS┬« (Zero Pressure System) runflat tire, as well as our orange-oil infused dB Super E-specTM tire – all of which will be on display.”

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Yokohama dB Super E-spec Tire Review

Saturday September 12th, 2009 at 5:99 AM
Posted by: Derek

Yokohama dB Super E-spec Tire

Orange oil-infused tires are the new green for saving the environment

Yokohama has introduced a new tire model that replaces 80% of the petroleum based products that used to make up a tire’s composition with non-petroleum based products. The new dB Super E-spec passenger tire uses Yokohama’s Super Nano-Power Rubber compound and Advanced Inner Liner to create a tire that is 80% petroleum free, performs better than conventional tires made of vulcanized rubber, and has ultra-low rolling resistance.

The new Yokohama orange oil-infused tire is their first product designed specifically for hybrid automobiles. Introduced in Japan in 2007, the dB super E-spec reconciles the conflict between low rolling resistance – key to delivering improved fuel economy – and superior grip in both wet and dry conditions while offering the quiet, comfortable ride that compliments the silent driving characteristics of hybrids. This translates directly into improved fuel economy as rolling resistance can account for up to 20 per cent of the friction that a vehicle must overcome when moving.

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