Car Companies are Spending Big Bucks on Super Bowl Ads

Tuesday February 1st, 2011 at 3:22 PM
Posted by: aquadog

2011 Super Bowl XLV (45)2011 Super Bowl XLV (45) , the biggest television event of the year is coming up this Sunday, February 6, and the auto companies are spending big bucks ($3 million for 30 seconds) on advertising that will rival beer companies’ air time. Car makers such as Audi, BMW, Chevrolet, Chrysler, Hyundai, Kia, Mercedes-Benz, Suzuki, Volkswagen, and Bridgestone are all going to be making TV appearances from pre-game through post-game shows. Some companies have already started to build their campaigns before Super Bowl Sunday through social media sites such as Facebook, Twitter and YouTube.

Audi is stirring up interest for their A8 Super Bowl commercials by posting the “Audi Estate Sale” on Facebook and messages on Twitter. Audi will also takeover YouTube’s homepage on Super Bowl Sunday.

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Posted in Audi, Chevrolet, Hyundai, Kia, Press and News, Viral Video |Tags:, , , , , , , , , , , , , , || No Comments »

2010 Volkswagen Jetta TDI Cup Edition Review – V-dub's cup runneth over

Wednesday October 20th, 2010 at 2:1010 PM
Posted by: Derek

By Derek Mau

Props to Volkswagen for trying to inject some fun into a family sedan that would otherwise be more associated with the sober, button-down demeanor of a desk-jockey commuter locked into a 9 -5 job with no hope for advancement beyond his cubicle walls with the neutral tone fabric. Take one tidy sedan powered by a very frugal turbo-diesel and DSG gearbox, dial-in the suspension from the more sporty GLI, dress it up with an aero kit and a shiny set of 18 inch alloy wheels, and the excitement dial gets turned up a couple of notches. Just how exciting is the Jetta TDI Cup Edition? I take the  working man’s coach to Mazda Raceway Laguna Seca in Monterey and push it through the turns to find out if getting 40 mpg and having fun at the same time is possible.

The engine remains standard: It’s VW’s 140-horsepower turbocharged 2.0-liter TDI clean diesel four, mated to either a six-speed manual or the undeniably high-tech six-speed direct-shift gearbox automatic. No powertrain changes between the standard Jetta TDI and the Jetta TDI Cup Edition, but it does get a bigger set of binders in addition to the performance mods mentioned above.

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Posted in Expert Reviews, Volkswagen |Tags:, , , , || 1 Comment »

2011 Volkswagen Jetta Review – More car and more affordable

Wednesday October 6th, 2010 at 10:1010 AM
Posted by: gmchan_66

By Gary Chan


  • Interior space (especially back seat)
  • Highly intuitive touchscreen interface for stereo/satellite radio/navigation
  • Rear end looks more luxurious than flat rear of previous generation
  • Ergonomic positioning of driver controls (signals, cruise, sound, etc)


  • Lack of power at lower rpm’s
  • Center arm rest is too far back and angled downward to be functional/comfortable
  • Phone connectivity non-intuitive and non-functional (in my case)
  • Noisy fan at highest setting

The People’s Car
Volkswagen has been in the United States since the 1950’s, and has grown to be one of the largest manufacturers in the world. With the sixth-generation Jetta that is now less expensive, lighter and larger (almost 3” in length) than the previous version, VW is targeting buyers of the Civic and Corolla with the base price of the Jetta S at $16,755. Incidentally, the base is almost $1k less than the 2010 Jetta S. The model I drove was the Jetta SEL which starts at just over $22,000. With the in-laws in town, I was eager to test out the new Jetta over a few days.

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Posted in Expert Reviews, Volkswagen |Tags:, || 1 Comment »

First Impressions Review: 2011 Volkswagen Jetta

Tuesday August 17th, 2010 at 11:88 AM
Posted by: D.Colman

By Contributing Editor David Colman


  • More Jetta for less dollars
  • Visual transformation is easy on the eyes
  • Outstanding chassis and suspension tuning
  • Fuel efficient TDI model becomes available this December


  • Need reading glasses to see information displayed between speedometer and tachometer
  • Should have included a 6-speed manual instead of the old 5-speed gearbox

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Posted in Expert Reviews, Volkswagen |Tags:, || 3 Comments »

2010 Volkswagen GTI Review

Thursday July 8th, 2010 at 3:77 PM
Posted by: Francois

By Francis Cebedo


  • Balance and poise are delivered in this package
  • Interior design and quality are top notch
  • Value. while it is not cheap, it delivers a lot of the money
  • Mileage is impressive when driven conservatively
  • Terrific DSG transmission. It is fuel efficient and responsive
  • Styling is thoroughly refined and modern yet it carries on the Golf lineage
  • Dynaudio stereo system is A+
  • Driveability and fun factor is sky high


  • Can be outgunned in a horsepower fight
  • Heavy, unattractive and dated wheels
  • Bluetooth needs voice dial
  • iPod integration needs to be quicker, especially when there is a big song library

Balance and harmony are coveted words in automobiles. The 2010 Volkswagen GTI achieves both with authority. This car makes no attempt to entice you with high performance specs or flashy spoilers and hood scoops. Rather, it will capture your driving soul with a unit that drives extremely well. It will take you to work and invite you to take the scenic mountain route on occasion. The GTI will give you great mileage, yet push you to the back of the seat when called upon. It will deliver great value for your dollar, yet spoil you with an interior that defies its price category.

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Posted in Expert Reviews, Volkswagen |Tags:, , , || 1 Comment »

Volkswagen Unveils the New Redesigned 2011 Jetta (video)

Tuesday June 15th, 2010 at 2:66 PM
Posted by: Derek

2011 VW JettaThe all-new 2011 Volkswagen Jetta has been redesigned for the North American market. The 2011 Jetta is built on a new platform and will be larger than the current generation. Scheduled to be on sale at dealerships in fall of 2010 across the U.S., sixth generation (A6) Jetta pricing will start at $16,000 and buyers will have a choice of four engine options. A hybrid version of the Jetta will be available in 2012.

The entry-level Jetta, with a 2-liter, 115-horsepower gas engine, goes on sale in October for around $16,000. The company is going after consumers who previously dismissed the model as too expensive. The list price of the lowest-priced 2010 Jetta is $17,735.

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Posted in Press and News, Volkswagen |Tags:, , || 5 Comments »

2010 Volkswagen Golf Review – Utility and performance fitted into an economical package

Tuesday February 16th, 2010 at 10:22 AM
Posted by: Francois

2010 VW Golf
By Francis Cebedo


  • The base model is very satisfying
  • Exterior design is clean and attractive
  • Interior is excellent
  • Comes in 3-door and 5-door
  • Model selection is very broad with Diesel, GTI and high performance models coming
  • Fun to drive rating is off the charts for a base model aka practical car
  • Construction and feel is very solid
  • 5-cylinder engine is quite powerful with a very usable torque curve
  • Chassis handles nicely and feels like it can handle a lot more


  • Could use a center arm rest with storage
  • No interior options like leather are available
  • Radio has mediocre sound, poor FM reception and no steering wheel controls
  • Can’t get it as cheap as the competition

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Posted in Expert Reviews, Volkswagen |Tags:, || 4 Comments »

CarReview's Best Car Choices of 2009

Monday November 23rd, 2009 at 3:1111 PM
Posted by: ggaillard

New Year 2009-2010 SignpostContributing editors: Greg Gaillard, Alex Kramer, Kurt Gensheimer, Derek Mau

Despite 2008′s desperate measures to help auto manufacturers hold on to business as usual, 2009 brought only radical change leaving many old business practices and brands behind.

We have been spectators in this year of turmoil and watched the industry struggle to reinvent itself.  Two of The Big Three went bankrupt; one emerged with a global partner, the other became lean and focused.  Diesels are now faster than their gasoline counterparts. Nine out of ten EPA mpg champs are hybrids. VW bought Porsche while Porsche was buying VW.  Overall sales were millions of units short of expectations. Manufacturers now pin their hopes on the Chinese market, while Americans pray that the Volt is half as good as it needs to be. Somehow, during all of this turmoil Kia became cool.  What was once unthinkable has happened.

Amidst the mayhem consumer conservatism has redefined value to mean more than MSRP, monthly payments and residuals. Cars had better be good at what they do or people won’t buy them. The industry must meet the new expectation of great cars and real innovation. Tricky marketing and trend analysis will not build the product portfolios of the future.

While the industry was being shaken to its core, 2009 was a banner year for new technologies and remarkable products.  Read on to find out which cars persevered as CarReview’s best choices of 2009

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Posted in Acura, Aston Martin, Audi, BMW, Chevrolet, Dodge, Feature Articles, Ford, Honda, hybrid, Infiniti, Jaguar, Lexus, Mazda, Mercedes-Benz, Nissan, Porsche, Subaru, Toyota, Volkswagen |Tags:, , , , , , , , , , , , , , , , , , , || 3 Comments »

New BlueMotion Golf Is Most Economical Ever

Thursday October 15th, 2009 at 8:1010 AM
Posted by: tonyb

VW BlueMotion Golf

61.9 miles per gallon. That’s the number to keep in mind. The upcoming Volkswagen Golf BlueMotion (i.e. the diesel) will get you 61.9 miles to the gallon on the highway. Given that the latest Golf isn’t exactly light (it is a German car after all), and it’s loaded with all sorts of weight increasing safety features like air bags and door beams, that’s a really impressive figure.

Sure, it would be wonderful if carmakers could get off the dime and start rolling out series hybrid Volts and cars like that, let alone full-blown electric vehicles that are practical. But even if they do a NASA moon shot level of commitment, those are going to be a few years off. So for the foreseeable future, cars like the Golf BlueMotion looks to be a buyers best bet, economy-wise.

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2009 Volkswagen Routan Review – A Cross-Cultural Minivan

Friday September 25th, 2009 at 1:99 PM
Posted by: Francois

By Francis Cebedo


  • The exterior, though simple is quite attractive.
  • The interior dashboard is simple and elegant
  • Seats are excellent, especially the 2nd row seats
  • Handling and ride quality are good and an improvement over its Chrysler cousins
  • Good power and fuel economy


  • All the knobs and electronics are Chrysler quality and not up to VW standards
  • Chrysler’s “stow and go” and “swivel and go” seating options are not available
  • Sliding doors are a bit noisy when opening and closing.
  • There are odd, as in huge storage compartments found in the floor and on the ceiling of the Routan
  • It doesn’t differentiate itself enough from the Chrysler.
  • Pricing rebates and deals of VW will not be as aggressive as Chrysler’s
  • It was named by the same group that gave us the Phaeton and Passat

When a family has more than two kids in this country they tend to stray away from the VW mark. Even VW loyalists are lost to the clutches of Honda, Toyota and Chrysler minivans. The convenience of the power sliding doors is alluring and the potential of transporting part of the soccer team or the extended family is inviting.

VW felt they had to offer a minivan in their line-up so they partnered with Chrysler for the task. Designing and building their own van did not support the economics and timing, so Volkswagen worked with Chrysler to create their version of the Chrysler Town and Country or Dodge Caravan.

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