2011 Super Bowl XLV (45) , the biggest television event of the year is coming up this Sunday, February 6, and the auto companies are spending big bucks ($3 million for 30 seconds) on advertising that will rival beer companies’ air time. Car makers such as Audi, BMW, Chevrolet, Chrysler, Hyundai, Kia, Mercedes-Benz, Suzuki, Volkswagen, and Bridgestone are all going to be making TV appearances from pre-game through post-game shows. Some companies have already started to build their campaigns before Super Bowl Sunday through social media sites such as Facebook, Twitter and YouTube.
Audi is stirring up interest for their A8 Super Bowl commercials by posting the “Audi Estate Sale” on Facebook and messages on Twitter. Audi will also takeover YouTube’s homepage on Super Bowl Sunday.