Hot Moms with crushes on their tennis coaches. Professors with NPR tote bags. This is what I think of when I hear the word Volvo. But like Madonna and her new adolescent boyfriend, Volvo is retooling its image and possibly skewing to a younger set. Volvo, in conjunction with SimBin (maker of the game Race Pro which scored 72% on Metacritic) has released a Volvo racing game called, wait for it…Volvo: The Game.
The game allows you to race Volvos that span each generation (including the 850 station-wagon, which to me, its inclusion is a tongue in cheek send up of the Mom car, but which Volvo calls a legend) or the futuristic looking V60 concept car. I like old school, but a concept car, for any racing game enthusiast, is always cool.
As we all know, the success of a racing game comes down to five things: graphics, handling, varied skill level, track and cool cars. The graphics look good. Side by side photos of the game’s station wagon and the actual wagon were hard to distinguish. Handling. We’ll know May 26 when the game is made available.