Toyota unveiled the 2010 Tundra pickup at the Chicago Auto Show this week, featuring an optional smaller, more fuel-efficient V-8 engine and other features, including an optional flex-fuel powertrain which will allow the vehicle to run on gasoline-ethanol blends.
Toyota is trying to make the Tundra a little greener and a little sleeker, in response to sluggish light truck sales. People who are hurting financially are more prone to buy a truck that gets better gas mileage, without sacrificing too much power. If they can feel good about the environment and still haul large loads, it’s the best of both worlds–and if embraced by consumers–the Tundra pickup and could help Toyota’s overall sales significantly during the second half of 2009.
The economy has been tough on the truck market, so manufacturers are trying to come up with new ways to attract buyers. Let’s see if they buy into the new, improved 2010 Tundra.
Read this article from MSNBC.com after the jump.
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