Hmmmm, another re-branding effort. I’ve always found that an interesting trend for Japanese car companies. Outside of North America, there is no Acura, for example; everything Honda makes is just a Honda. It looks like Toyota, makers of the world’s best selling hybrid, the Prius, might be spinning off the Prius name into its own brand.
This has been a rumor for quite some time, but recently Toyota made it officially official when they confirmed that there will soon be more Prius models. The announcement came at a Las Vegas gathering of Toyota and Lexus dealers (see, Lexus as separate brand). According to sources, Toyota execs were careful to point out that the future Prius range will not be a full-fledged brand like Lexus or Scion.