BMW “Don’t Txt & Drive” Ad Campaign

Monday June 6th, 2011 at 12:66 PM
Posted by: aquadog

BMW is launching their “Don’t Txt & Drive” national advertising campaign of tv, print, online and radio messages designed to raise awareness and show the consequences of distracted driving. The campaign theme of “Don’t Txt & Drive – When the Engine Starts the Texting Stops” will illustrate different situations of careless parents endangering their children with distracted driving and will run from June throughout the year.

The U.S. Transportation Secretary Ray LaHood states that, “Distracted driving is an epidemic in America, and it has deadly consequences for thousands of people on our roads each year”. The U.S. Department of Transportation also provides shocking statistics that nearly 5500 people died in car accidents in 2009  involving distracted drivers, while the National Highway Traffic Safety Administration found that nearly 87 percent of teens admit they text while driving. All of this has prompted BMW to become involved in this campagin of urging drivers to put down their phones and focus on the road. Jim O’Donnell, CEO of BMW of North America states, “We developed this campaign to be impactful in hopes of evoking emotion and conveying the serious dangers of distracted driving and its potential consequences.” In efforts to reach out to teens, the “Don’t Txt & Drive” message will also be incorporated in more than 100 teen driving schools across the United States.

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Texting, Talking, Drinking, Driving…Gerbils? – Stop distracted driving

Sunday April 4th, 2010 at 11:44 PM
Posted by: asgruben

driver-distraction-3aThe Dangers of Distracted Driving

By Adrienne Gruben

Ok, the last time I actually did it was last week, but after reading the latest, I’d have to be a complete idiot to continue texting while on the road. And while I like to think of myself as too punk to sign up for Oprah’s anti-texting, “No Phone Zone,” campaign (now boasting 167, 078 participants), I am committing to one person, frequent CarReview poster and master cyclist Derek, to knock it off.

Now, texting is not the only “distracted driving” issue facing drivers, however it is the more buttony of the “distracted driving” hot-button issues, so let’s go there first.  According to such-and-such study, in 2008, 500,000 people were injured and 6,000 were killed by distracted drivers, and some argue that texting is the most dangerous. Whether that is true or not, the “from bonehead to dead” factor is high here, and people are pissed: 20 states are now enacting some type of legislation banning drivers from texting, and there are rumblings that Congress might take the whole thing Federal.

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