Getting a car in a big movie is a huge deal. Films like Transformers and Fast and Furious have contributed to the publicity machine surrounding several vehicles. And now Subaru is thrilled to have a car (their WRX STI) in the new Fast and Furious movie.
The exposure a top-rated film can offer to a car manufacturer is enormous. Car companies are anxious to get their hottest, newest vehicles on the big screen, because consumers are just as much into image and style as they are into performance and reliability. The young demographic that will flock to see Fast and Furious will undoubtedly be attracted to the new Subaru.
It ends up being a mini infomercial within a film—something that would have cost Subaru a pretty penny if they had tried to produce it on their own.
“Fast & Furious” is directed by Justin Lin, the man behind the third installment, “The Fast and the Furious: Tokyo Drift,” stars Vin Diesel, Paul Walker, Michelle Rodriguez, Jordana Brewster, John Ortiz, Laz Alonso, Gal Gadot, Shea Whigham, Tego Calderon and Liza Lapira is set for a April 3, 2009 release.
Portions of an article and a related video that appeared last week on www.edmunds.com after the jump:
(Continued on next page)