Tires are basically four patches of rubber between you and the road. Often ignored or neglected, those four contact points are ultra-critical to the safety and performance of your car. If you think about it, tires are crucial to keeping you ON the road and avoiding potential hazards. The condition and quality of your tires affect the ride quality, fuel economy efficiency, the amount of traction, and the braking distance. We might go so far as to say that a good tire choice can be the single best upgrade for improving the performance of your favorite ride, whether it be your daily commuter, family urban SUV, or your garage queen. Wouldn’t you want the best when thinking about safety, performance, and fuel economy for something you rely upon almost daily?
Over the past 20 years advances in tire technology have dramatically improved the modern driving experience. The latest tires enable vehicles to deliver a smoother ride, sharper handling and better mileage than their predecessors. As important, today’s tires deliver these improvements with extended service life and improved safety.
Since today’s tires are so refined and have effectively become an integral part of a car’s suspension, choosing the right replacement tire is more complex than it used to be. Add to this increased importance choices of style, specialized performance and cost and the process can feel overwhelming. Most people just want to quickly pick up new set of tires at a fair price. That is certainly possible, but a little extra homework can go a long way in making an efficient, informed choice.This overview offers some general guidelines to consider when shopping for new tires and will provide basic insight into reading the Rosetta Stone of tire sidewall markings.