Hyundai is partnering with three aftermarket tuners to highlight their new Genesis coupe and sedan. Last month it was announced that HKS USA, Inc. will build a high-performance Genesis Coupe for the 2008 SEMA show. The all-new, rear-wheel drive Hyundai model will make its 2008 Specialty Equipment Market Association (SEMA) debut at the Las Vegas Convention Center November 4 – 7.
“Genesis Coupe has the basic DNA that HKS looks for – an excellent chassis, rear-wheel drive, aggressive styling and a new generation turbo-charged engine. These attributes provide the opportunity for HKS to maximize the Genesis Coupe driving performance capabilities for the serious driving enthusiast,” said Rick Lafferty, president, HKS USA, Inc. “HKS is allocating R&D, engineering and prototyping resources to lay the groundwork for HKS-brand Genesis Coupe performance parts. We are looking forward to working with Hyundai to realize the full performance potential of the Genesis Coupe.”