BMW unveiled the MINI E yesterday at the Los Angeles Auto Show’s press day, realizing BMW’s long hope of an electric car on the road. You remember BMW’s electric concept car pacing the 1972 Olympic Marathon runners. Ok I don’t either, but a German born American won that year. Was this his “KITT” from Knight Rider? The Germans love Knight Rider.
BMW CEO Dr. Norbert Reithofer spoke with actual glee about the 500 Mini E’s becoming available for an $850/mo, 1 year lease to Southern Californians and New Yorkers by year’s end. And like on American Idol, the audience will control the outcome. Reithofer asked the crowd, “What kind of infrastructure do we need? The important feedback will help us in preparing for production.” And he means it. “This is not just a car to roll out from one event to another. The MINI E belongs on the road.”