Suzuki Gives Half of its Kizashi Marketing Budget to U.S. Dealers

Thursday February 18th, 2010 at 8:22 AM
Posted by: michael.leroy

2010 Suzuki Kizashi Suzuki hopes local dealers can help market new model

Suzuki, ever the underdog in the US market, cannot afford an all-out media blitz to promote the all-new 2010 Kizashi, but will instead funnel $30 million of this year’s marketing budget to US dealers. The funds that are given to the dealerships will be used to do local advertising and other promotional offers.

The small Japanese automaker hopes sales the Kizashi pulls them out of a sales slump. Sales dropped last year by 54 percent and this year sales are down another 44 percent. This is depressing news because the auto market is recovering while Suzuki is continuing to see sales decline.

Suzuki plans on spending the other half of its marketing budget on two national ads. One ad in particular will focus on the car’s affordable all-wheel-drive option. Perhaps the other ad will help teach tongue-tied Americans how to properly pronounce Kizashi.

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First Impressions: 2010 Suzuki Kizashi SLS, something good is coming

Tuesday January 12th, 2010 at 10:11 AM
Posted by: michael.leroy

2010 Suzuki Kizashi

By Michael Leroy

Pros

  • Great 6-speed manual transmission
  • Good looks inside and out
  • Excellent value and warranty
  • Standard USB audio port

Cons

  • Some hard plastics in parts, particularly covering the child seat hooks
  • Does not offer a V6, hybrid or turbo option engine
  • Could use more suspension fine tuning
  • Perhaps too Japanese of a name

Believe it or not, Suzuki has been in the American market for 25 years. Since 1985, the company offered a range of funky little cars and SUV’s that filled a niche, but were never mainstream. Cute compact cars like the SX4 and the Samurai did not appeal to everybody in the US market. Suzuki must have realized this and knew they had to produce a larger car with more mainstream appeal. The Suzuki Kizashi is not a hip little car, it’s an adult mid-sized sedan designed to compete with Toyota Camry, Ford Fusion and Honda Accord. For the price, the Kizashi may have them all beat.

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