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The 2011 Chevrolet Volt Gets an App

Wednesday May 19th, 2010 at 5:55 PM
Posted by: Derek

OnStar Mobile Application UnveiledOnStar 2.0 mobile app adds Google maps and voice search

GM has been talking about the 2011 Chevrolet Volt for three and a half years now. After listening to years of hype and Volt propaganda, GM’s main marketing message for the 2011 Volt is centered around the message that “It’s the electric car without limits, the one you can take on spontaneous road trips, and it’s different from all those other EVs with their limited ranges.”

Since battery powered EVs are relatively new and beginning to become available to the mainstream consumer, the most common question remains, “Where can I recharge when away from home and battery power is getting low?” With all-electric vehicles, “range anxiety” is very real among consumer perceptions. People don’t want be to waiting for roadside assistance if their batteries are depleted because getting restarted isn’t as easy as running for a gallon of gas. The reality is that building the infrastructure to support EVs will take some time and customers need an easy way of finding a charging station until they become as common as your local 7-Eleven store. The Volt isn’t bound by this problem because it has a small engine onboard that extends it’s range beyond the capacity of the batteries. Regardless, range anxiety exists and GM has the answer, or more accurately, a smartphone app that addresses this important issue.

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