The return of the affordable, sensible, fun-to-drive coupe
By Greg Gaillard
FR-S stands for Front-engine, Rear-wheel drive, Sport. Pretty simple. Jack Hollis, VP of Scion, personally believes it should stand for Friggin’ Really Sweet, but the legal department at Toyota was NOT feeling the same way.
Initially people questioned Toyota’s investment in Subaru. GM had struggled to create a profitable partnership with the off-beat brand, so what could Toyota do differently? The unofficially named Toyobaru answered by not following the traditional strategy of re-skinning existing platforms to fill out brand portfolios. A decision was made to build something new; something that melded both companies’ best components and ideas. Soon thereafter rumors suggested that the first product from this mindset would be a co-developed 2+2 sports car that would put a halo over both companies’ showrooms.