Initial quality of Ford domestic vehicles (Ford, Lincoln, Mercury) is now close to the level of Toyota and Honda. Hard to believe isn’t it? Overall, Ford vehicle quality has improved 8% over the past year, according to a study conducted by RDA Group of Bloomfield Hills, MI. In addition, every new car and truck, including the 2008 Ford Focus, launched with improved quality versus its previous generation.
RDA’s report “2008 U.S. Global Quality Research System” study was commissioned by Ford and tends to predict how the automakers will perform in the closely watched study on new-car quality by J.D. Power and Associates.
Read the following press release by Ford to learn more details.
EMPLOYEES ARE ‘DRIVE ONE’ STARS AS FORD TOUTS ITS LEAD IN QUALITY, SAFETY, ‘GREEN’ AND SMART TECHNOLOGIES
- Ford introducing comprehensive new marketing platform called “Drive One”
- Effort showcases Ford’s leadership in quality, safety, “green” and smart technologies
- Ford employees to star in TV and web advertising, which begins Tuesday during American Idol
DEARBORN, Mich., April 7, 2008 – Ford employees will be the stars this week on American Idol, as the company introduces a new and far-reaching marketing initiative called “Drive One” to underscore to consumers its leadership in quality, safety, “green” and smart technologies.
New broadcast, print and digital media will highlight the company’s new products and major accomplishments through Ford employees’ voices and their stories.