Ferrari and other luxury automakers are looking East for new sales
If were not able to snap up a Ferrari 599 GTO before they sold out, maybe a woman in China bought Ferrari’s newest super car from right under your nose. According to GoAuto.com.au, Chinese Women are driving Ferrari sales in the People’s Republic of China. 20 percent of the 220 Italian super cars were sold to women this year. In the West, only five percent of Ferrari’s sales are to women.
Ferrari is hoping to at least double sales in the PRC. China has weathered this recession much better than we have in the U.S. and its wealthy elite are chomping at the bit to buy luxury cars.