Genius in theory. In reality? We might know by 2010.
For decades, American automakers, Washington politicos, oil companies and consumers alike have been caught up in the lure of cheap gasoline. It’s led to fuel inefficient vehicles, lax legislation, and even more lax energy innovation. But in the end, the root of all these behaviors comes back to the American consumer. The American consumer has always wanted and purchased gasoline-powered products, so that’s what the market delivers. But like repeatedly putting one’s hand on a burning stove, at what point do American consumers conclude the financial pain at the pump has gotten too great? And when do their automobile choices start changing the behavior of automakers, politicians and oil companies? Read the rest of this entry »