By Megan Green
As part of a new era of openness mandated from CEO Akio Toyoda , Toyota opened their doors to the media at their Collaborative Safety Research Center (CSRC) at the York Township, Michigan Toyota Technical Center (TTC) for the first time in company history. Collaborative research partners including representatives from MIT, the Transportation Active Safety Institute, Indiana University/Purdue University Indianapolis, Virginia Polytechnic Institute and State University (VT), Wake Forest School of Medicine, Washtenaw Area Transportation Study, Wayne State University School of Medicine, and University of Michigan Transportation Research Institute were on hand for the announcement of ten new safety initiatives. Toyota’s goal is to share technology and research results from the various studies with the automotive industry and public. To further support this effort, they launched a new website www.toyota.com/csrc in January where this collaborative research on automotive safety is available online.
A significant portion of the research is concentrating on the most vulnerable populations, which, in their eyes, are young children, new teen drivers, seniors, and pedestrians.