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Car Companies are Spending Big Bucks on Super Bowl Ads

Tuesday February 1st, 2011 at 3:22 PM
Posted by: aquadog

2011 Super Bowl XLV (45)2011 Super Bowl XLV (45) , the biggest television event of the year is coming up this Sunday, February 6, and the auto companies are spending big bucks ($3 million for 30 seconds) on advertising that will rival beer companies’ air time. Car makers such as Audi, BMW, Chevrolet, Chrysler, Hyundai, Kia, Mercedes-Benz, Suzuki, Volkswagen, and Bridgestone are all going to be making TV appearances from pre-game through post-game shows. Some companies have already started to build their campaigns before Super Bowl Sunday through social media sites such as Facebook, Twitter and YouTube.

Audi is stirring up interest for their A8 Super Bowl commercials by posting the “Audi Estate Sale” on Facebook and messages on Twitter. Audi will also takeover YouTube’s homepage on Super Bowl Sunday.

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Posted in Audi, Chevrolet, Hyundai, Kia, Press and News, Viral Video |Tags:, , , , , , , , , , , , , , || No Comments »


2011 Cadillac CTS Coupe Review

Thursday December 9th, 2010 at 1:1212 PM
Posted by: mash

By Mary Ellen Ash

Pros

  • Sharp, distinctive, angular styling
  • Sporty suspension and handling capabilities
  • Comfortable, quality interior
  • Hand-assembled center console
  • Great warranty and service

Cons

  • Heavy Death Star with sluggish acceleration
  • Headroom for tall passengers in the rear seat only if positioned correctly
  • Fingerprints spoil the black gloss finish

The Cadillac CTS series has been around for a few years with its sedan and recently the wagon model was added, but 2011 is the first year for the coupe. So when the new 2011 Cadillac CTS Coupe landed in our test drive fleet, we had to come up with a plan and find the best way to experience it. None of the regular day tripping or commuting would suffice. At the mere sight of this vehicle, you immediately knew this is a special breed of luxury vehicle that was designed for enjoying the open road. And what could be the best way to experience a Cadillac?

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Posted in Cadillac, Expert Reviews |Tags:, , || 3 Comments »


Cadillac – what do you think about when you hear the name?

Tuesday September 21st, 2010 at 8:99 AM
Posted by: Kurt Gensheimer

cadillac_vintage_ad_1960By Kurt Gensheimer

From its inception until the 1970s, Cadillac was definitely the car for Americans who “made it” in life. It was a car that defined class, elegance and success. Of course, the 1970′s disco era and the oil crisis really wreaked havoc on the Cadillac brand. Ever drive a 1976 Eldorado with the 7L V8 and 180 hp?

‘God awful’ about sums it up.

The eighties were no better, with hunks of crap like the Cimarron, which was simply a rebadged Chevy Cavalier.

The nineties saw glimmers of hope for the brand, especially when the 300 hp Northstar V8 was introduced – a terrific engine even today.

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Posted in Cadillac, Feature Articles |Tags:, , , , || 2 Comments »


2010 Cadillac CTS Sport Wagon Review – Yes, wagons can be cool again

Tuesday April 6th, 2010 at 2:44 PM
Posted by: twain

By Twain Mein

Pros:

  • Smooth and powerful 304 hp V6
  • Excellent road feel that is smooth, communicative, and refined
  • Handling performance that rivals the European sedans
  • Unique styling

Cons:

  • Uncomfortably hard front seats
  • Rear seat access is limited
  • Time lag with full throttle acceleration
  • Steering wheel shifters don’t automatically override into manual mode

Ruling: If you’re going to get a 4-door, skip the sedan and just get a wagon!

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Posted in Cadillac, Expert Reviews |Tags:, , || 4 Comments »


2010 Cadillac SRX Review – Not exactly your Grand Daddy's Caddy..

Monday February 8th, 2010 at 2:22 PM
Posted by: hollyrrr

2010 Cadillac SRX

By Holly Roberts

Pros:

  • Luxury-car ride
  • Very roomy
  • Seriously comfortable seats
  • Sweet features for both comfort and usability
  • Live traffic updates via satellite connection warns you of traffic jams (it was spot on)
  • The moving headlights (“Adaptive Forward Lighting”) RULE!!!

Cons:

  • Oddball location for the door locks – center of the dashboard.
  • Annoying seat heater has to be switched on each time the car is started

Introduction:
Okay, I have to admit: when I think of Cadillac, I think of grandparents.  And great-grandparents. And people (besides Marge Simpson) with blue hair. But when I got into the SRX, it sure didn’t seem like your typical grandparents’ car. It was comfortable, and quiet, for sure. But it was red!  It had neat features, sporty 20 inch wheels, a humongous sunroof, and I could plug my iPod into it and have lots and lots of music! In short: I was considerably more thrilled to drive it once I saw it than when I initially heard I’d get to review it…  And then once I drove it, well…

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Posted in Cadillac, Expert Reviews |Tags:, , || No Comments »


New Cars On the Horizon for 2010

Friday January 15th, 2010 at 3:11 PM
Posted by: ggaillard

Lotus EvoraBy Greg Gaillard

If 2009 was a year of uncertainty, manufacturers’ products certainly didn’t show it. Buyers were able to choose from two new class-leading hybrids, a couple of new pony cars and several other creative designs that all pushed the boundaries of their respective segments. Despite the economic downturn with accompanied scrambling for solvency, the trend toward smarter, efficient cars took root and stood firm.

The list below includes exciting new products scheduled for production during calendar year 2010. From the buyer’s perspective many will be worth the wait as they represent new thinking and technology that are expected to carry manufacturers through the industry’s transition to Electric Vehicles (EV) as well as new form factors that suit today’s economy and lifestyle. If 2009′s LA Auto Show is any indication of what to expect in 2010, the trend toward efficiency and driver involvement will continue. And in some cases manufacturers are counting on strong sales to justify new partnerships and changes to old-school business practices. Even more than 2009, 2010 will focus on product first and provide consumers with several choices worth waiting for.

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Posted in BMW, Cadillac, Chevrolet, Feature Articles, Fiat, Ford, Honda, Infiniti, Mazda, Nissan, Volkswagen |Tags:, , , , , , , , , , , , || 6 Comments »


2009 LA Auto Show Focuses on the Future of Small Cars

Wednesday December 16th, 2009 at 3:1212 PM
Posted by: ggaillard

LA Auto Show logoLos Angeles’ Best in Show

By Greg Gaillard

Small, sporty and efficient are back. Overall, the American market continues to drift in the doldrums, but there are signs of life in segments that embrace these values. It’s no accident that during the ‘Cash for Clunkers’ program many of the trades were from large SUVs to much smaller vehicles such as Toyota’s Corolla, Ford’s Focus and Honda’s Civic. People are ready for right size cars and the 2009 LA Auto Show proved that manufacturers are ready to respond with a brace of efficient and exciting choices. If the industry can market these new cars properly, we won’t need another government subsidy to keep people in small and efficient vehicles.

As a show, LA feels like a return to reality from the preceding, concept-heavy Tokyo spectacle. While there were certainly a fair number of concepts at LA, the big news was how manufacturers were positioning themselves to take advantage of trends in the US market. CarReview is happy to report that it’s all good. There will be plenty of green tech to go around and a fair dose of sport to go along with it. Below are some of the highlights:

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Posted in Cadillac, Chevrolet, Ford, Mazda, Porsche, Press and News, Subaru |Tags:, , , , , , , || 2 Comments »


2011 Cadillac CTS Coupe Photo Gallery

Tuesday November 24th, 2009 at 9:1111 AM
Posted by: Derek

2011 Cadillac CTS

Cadillac unveiled the 2011 CTS Coupe slated to arrive in Cadillac showrooms in the spring of 2010. The CTS Coupe is a new luxury sports coupe designed to become the centerpiece of the brand’s revised lineup.

The Coupe joins the CTS Sport Sedan, the 556-horsepower (415 kW) CTS-V and new CTS Sport Wagon as the foundation of Cadillac’s lineup. A high-performance V-Series edition of the Coupe will also be released in 2010. The CTS Coupe’s standard powertrain consists of a direct injected 3.6L V-6 and six-speed manual transmission. A 6-speed automatic transmission with Driver Shift Control (and available steering wheel mounted shift buttons) is optional. Direct injection technology delivers fuel more precisely to increase the efficiency of combustion, enabling more power while maintaining fuel economy and lowering emissions – including a 25-percent drop in cold-start hydrocarbon emissions.

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Posted in Cadillac, Press and News |Tags:, || 2 Comments »


Spritle and Chim Chim Answer the Cadillac CTS-V Challenge

Wednesday October 28th, 2009 at 10:1010 AM
Posted by: asgruben

Cadillac V-Series ChallengeBy Adrienne Gruben

Tomorrow is the Bob Lutz Cadillac V-Series Challenge. For those of you who don’t know, Bob Lutz, an auto industry icon and currently a Vice Chairman at GM, first invited writers and then any and all owners of cars comparable to the Cadillac CTS-V to apply to get all Speed Racer with him on October 29 at the Monticello Motor Club in Monticello, N.Y.

Of the 120 people who gave a crap, Lutz chose seven. Of the seven, three are auto journalists: Jalopnik’s Wes Silver and his Jaguar XFR; The Truth About Cars’ Jack Baruth; and Lawrence Ulrich of the fancy NY Times. The journalist invites are clearly a tactical move on Lutz’ part. The other four are joe-blows. Michael from New Jersey and Michael from New York are bringing a BMW M5 and M3 respectively. (Perhaps Lutz was feeling nostalgic for his days as a BMW exec.) Tom of Philly will race his Audi RS4 and Chris from Michigan will bring his Cadillac CTS-V.

It’s clear who Lutz thinks Speed Racer is, but then who is Racer X? And what about Trixie? And that weird monkey? Let’s leave those questions in the obtuse pile, and focus on the race itself.

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Posted in Cadillac, Press and News |Tags:, , , || 1 Comment »


It All Comes Down to Cadillac

Thursday July 9th, 2009 at 7:77 AM
Posted by: m35man

Cadillac crest

When General Motors Corp.’s top executives were choosing this year which brands to keep and which to ditch, Cadillac was unquestionably deemed to be a valuable asset that should be part of a new GM.

The most iconic of GM’s brands, Cadillac is known worldwide. In its heyday, it rolled out some of the most beautiful cars ever built, the fin-tailed sedans of the ’50s and ’60s that symbolized American optimism across the globe.

“We all use the expression ‘the Cadillac of toasters’ or ‘the Cadillac of something else.’ It still means ‘the best of’ to a lot of people,” said Csaba Csere, a contributing editor to Car and Driver magazine.

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Posted in Press and News |Tags:, || No Comments »


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