The C7 will be the first Corvette designed outside the US
General Motors is looking to the future and realizes the current generation Corvette has a problem, its buyers are getting old. The average age of a Corvette buyer is 54 and each year is getting higher. Chevy is hoping to fix this by designing the next generation (C7) Corvette to appeal to a younger audience.
Chevy’s plan is to draw upon its pool of international design studios to come up with something that will interest a younger buyer. GM also hopes the international design will help give it more global appeal. Outside the US the Corvette is a poor seller. GM’s VP of global design, Ed Welburn said the target for the C7 is a design that feels trimmer and overcomes the stigma of being a large car.