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Next Generation Corvette to be Internationally Designed

Wednesday March 10th, 2010 at 7:33 AM
Posted by: michael.leroy

corvette-vision-concept-aka-sideswipe-in-transformers-revenge-of-the-fallen_primaryThe C7 will be the first Corvette designed outside the US

General Motors is looking to the future and realizes the current generation Corvette has a problem, its buyers are getting old. The average age of a Corvette buyer is 54 and each year is getting higher. Chevy is hoping to fix this by designing the next generation (C7) Corvette to appeal to a younger audience.

Chevy’s plan is to draw upon its pool of international design studios to come up with something that will interest a younger buyer. GM also hopes the international design will help give it more global appeal. Outside the US the Corvette is a poor seller. GM’s VP of global design, Ed Welburn said the target for the C7 is a design that feels trimmer and overcomes the stigma of being a large car.

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Posted in Chevrolet, GM-news, Press and News |Tags:, , , || 1 Comment »




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