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The BMW ActiveE – What Would The Jetsons Think?

Friday January 1st, 2010 at 9:11 AM
Posted by: asgruben

BMW ActiveE ConceptBy Adrienne Gruben

None of the BMW owners I know ever disappoint in their BMW driverish-ness. They want speed, luxury and prestige, but also to be relevant and hip, sometimes even edgy. When I was a teenager in the late 80′s, my best pal Ben, drove a 1973 BMW Bavaria, and he drove it like the ultimate driving machine it was. He’s now a proud, car-less New Yorker, but back then, how would he have felt about BMW’s recent announcement?

At the North American International Auto Show (NAIAS) in Detroit, BMW will introduce the Concept plug-in ActiveE. Based on the 1-Series Coupé, it will be introduced as a production model in Paris in September and then part of a limited private and fleet leasing program in 2011. The company seems willing to risk tarnishing its long-held image as the ultimate driving machine in order to accelerate into the next gen of energy efficient vehicles, but is it worth the risk?

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