By Alex Kramer
- Eye-catching exterior design
- Roomy, well-apportioned interior
- Smooth, quiet hybrid drivetrain
- Solid handling and ride quality
- A bit slow for a car with over 200 hp
- Brake pedal feels squishy
- Untested fuel efficiency
The folks at Kia Motors are very optimistic. Having launched seven brand new models in under 2 years and with record sales growth over the past year, Kia is transforming itself into a major player in the car market.
Part of this success is surely due to an emphasis on value, which has resonated with buyers in these tough economic times. At the same time, a shift away from forgettable econoboxes and towards quality design and engineering has made for an almost unbeatable combination of high quality at a low price.
To keep the momentum rolling, Kia is now offering a hybrid gas-electric vehicle in the form of its Optima mid-size sedan. With gas prices looking to stay close to $4 a gallon, this could be the perfect time to make a case for fuel efficient motoring and take a bite out of the growing hybrid sedan segment.