Chrysler LLC recently celebrated the 25th anniversary of the minivan, a vehicle they’re credited with creating a quarter century ago. Since 1983, Chrysler has sold more than 12 million minivans worldwide. The automaker was the first to market the vehicle and leads the world in minivan innovation, with more than 65 minivan-first features. Chrysler and Dodge minivans make up more than 40% of the U.S. minivan market.
Designed for “baby boomers”, Chrysler designers and engineers realized the limitations of the full-sized van and in 1977 began developing a vehicle that would fulfill the needs of young, growing families and be a “family room on wheels.” It needed to be fuel-efficient, easy to get in and out of and family friendly. What they came up with was a flat-load floor plan with the entire powertrain in front of the passenger compartment. Chrysler engineers created a platform offering the driver a tall perspective, while providing easy entry and exit.