It’s fun to be a hotshot dealer for a major car corporation. All year long you push hard to be the top salesman so your company will award you with such perks as a free trip to Mexico to show their appreciation for your had work and commitment to the company. That is if you work for Chrysler. Yes, for the first time in decades—that’s right DECADES—Chrysler has cancelled their annual reward meeting for top-performing dealers. The annual pat-on-the-back was going to be held in March and would have included an all-expenses paid trip to the Hilton Los Cabos Beach & Golf Resort in San Jose del Cabo, Mexico. Last year’s meeting was held at the Ritz-Carlton in Naples, Fla., with 300 dealers enjoying the perks of a job well done. The canceling of this year’s trip is to cut costs and give time to shift around the deck chairs on the auto industry Titanic.
Sure, it’s good news for race fans, that being that Chrysler will still have a factory interest in NASCAR racing for the ’09 season, but it will be at a reduced level than in ’08. That all makes sense, given that Chrysler is hanging on by the skin of it’s corporate teeth, and it still holds up the supposition that racing is a worthwhile endeavor.
However, how will this decision be seen by the public at large?
A good portion of the car buying public, the people that are into cars like you and me won’t see it as that big a deal. If you can afford to go racing, then you go. It’s a simple equation. A lot of other people, however, see racing, all racing, as a frivolous endeavor. They don’t see the R & D benefit to racing, and a lot of people don’t see it as being a fun activity, either to watch, or participate in.
These are, most likely, the same people, that have never thought of “going for a drive” as something to do for its own sake. These are, most likely, the same people, that see their cars as little more than appliances (if that). A car to these people is the appliance that takes them from point A to point B, much a like a toaster is the appliance that heats and partially chars their Wonder “bread”
I pity them.
Auburn Hills, Mich., May 5, 2008 – In response to direct customer feedback citing the prospect of rising gas prices as a top concern, Chrysler LLC today announces its own economic stimulus package: an exclusive gas price protection policy that eliminates the risk of further spikes in fuel prices. With the U.S. purchase of eligible Chrysler, Jeep and Dodge vehicles, customers can enroll in the “Let’s Refuel America” program and receive a gas card that immediately lowers their gas price to $2.99 a gallon, and keeps it there for three years. The offer is available at 3,511 U.S. Chrysler, Jeep and Dodge dealerships through June 2, 2008, and is available on vehicles ranging from popular new compacts, crossovers and minivans to full-size diesel-powered pickup trucks.“Today we are proud to introduce an unprecedented program to help put customers’ minds at ease and do something to help working people who are worried about the volatility of fuel prices and vehicle cost of ownership,” said Jim Press, Vice-Chairman and President, Chrysler LLC. “The Let’s Refuel America Price Guarantee puts money in your pocket today, and allows our customers to better manage their fuel expenses. And you can’t get it anywhere else besides a Chrysler, Jeep or Dodge dealership.”
Auburn Hills, Mich. – Mopar® and the Mopar Underground team showcased their customized Jeep® vehicles and Dodge trucks at Moab Jeep Safari 2008 in March.
“Jeep engineering has been coming to Moab for years. Mopar is at Moab to test, evaluate and prove the authenticity of our Mopar Performance Parts for Jeep vehicles and Dodge trucks on the most grueling off-road trails in Moab,” said Simon Boag, President – Service & Parts/Mopar, Chrysler LLC. Mopar is Chrysler LLC’s original equipment parts manufacturer and supplier.
Chrysler LLC’s First Production Hybrid Vehicles
- Hybrid fuel efficiency combined with full-size SUV performance, capability and utility
- HEMI® Hybrid delivers more than 25 percent overall fuel economy improvement
- Full-size SUVs boast nearly 40 percent fuel economy improvement in the city
- HEMI Hybrid features Chrysler’s Multi-displacement System (MDS)
Auburn Hills, Mich., Nov 14, 2007 - With the introduction of the new 2009 Chrysler Aspen HEMI® Hybrid and 2009 Dodge Durango HEMI Hybrid, Chrysler LLC delivers two hybrid-electric vehicles that combine fuel-efficient advanced-hybrid technology with full-size sport-utility vehicle (SUV) performance and capability.
“The new 2009 Chrysler Aspen and Dodge Durango HEMI Hybrid vehicles will offer our customers the sought-after blend of performance, utility, capability and vastly improved fuel economy — all in one package,” said Frank Klegon, Executive Vice President – Product Development, Chrysler LLC. “Combined with Chrysler’s Multi-displacement System (MDS), our advanced, two-mode hybrid technology immediately delivers a more than 25 percent fuel economy improvement to our full-size SUVs — and up to a 40 percent improvement in the city.”