By Mary Ellen Ash

Yays:

• Lots of style
• Well equipped tech features
• Bang-for-buck value
• Super fun to drive

Nays:

• Imprecise shifting
• Limited cargo space
• Petite engine power

The Soul is Kia’s foray into the youthful box-car market, currently dominated by the Scion xB, Nissan Cube and the Honda Element. The Soul will definitely be attractive to first time buyers, with its low cost, curious design, vibrant interior and multitude of techie gadgets. But it’ll also be enjoyed by older family oriented consumers with its versatile drive, good fuel economy, and ample passenger space. For this review, we tested the top of the line 2010 Kia Soul Sport featuring a sports-tuned suspension and other modifications yielding a more responsive ride.

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