Volvo tries to be a little edgey and give their customers a means of customizing their Volvo’s to match their personalities. Think this will work in the U.S. market? I typically think of Volvo owners as conservative types who are more practical than image conscious. Somebody post photos of their Volvo if they have an R-Design package. We want to see some examples of a hot Volvo. (Editor)

The following is the official press release from Volvo…

The best-selling Volvo V70 becomes the fifth Volvo model to be offered with the sporty factory-fitted R-Design option pack. This further cements Volvo Cars’ aim to offer unique products to particularly discerning customers.

The Volvo V70 estate car is for many people the very essence of Volvo: practical, safe and exuding Scandinavian elegance. The R-Design pack spotlights a new dimension: impassioned, extrovert and challenging. Read the rest of this entry »