
BMW is calling the new MINI Coupé Concept as “an expression of MINI design and the great ability of the brand’s designers to fill the elementary values of the brand with new life, using the options of modern drivetrain and suspension technology, and developing fascinating perspectives for the future of the brand on this basis.”
We see a horde of MINIs here in San Francisco. For major pickup on the hills; squeezing into tight parking spots and a fast, little darter with class and style, the MINI is a huge deal with drivers in the 20-35 age range. I’ve even seen quite a few post-60ish folks in MINIs. These cars represent a very solid merging brand in the Bay Area overall, evident by seeing a ton of them on the highways and roads of Norther California.
The new Concept Coupé is taking the MINI to the maximum, attempting to attract even more career-conscious drivers in their 20’s and 30’s. Corporate types and mid-income rangers alike enjoy the body style, the great mileage and performance. Fast AND green–they love it!
More photographs after the jump:
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