
Look, it’s even more good news out of Detroit. What with Ford actually making a profit, it looks like all the doom and gloom about the number of dealers set to be shuttered might have been estimated on the high side.
At least that’s the case if you believe David Cole, who is Chairman of the nonprofit Center for Automotive Research. Cole told federal investigators that he thought General Motor’s and Chrysler’s projected dealership cuts will reduce market share in small to mid-sized markets. Cole summed it up by saying, “These cuts didn’t make any sense to me.”
David Cole cautioned the investigators that he has no research expertise or experience working directly with dealerships, and that he was asked to come speak only after he sent a letter to the Obama administration’s auto task force earlier this month stating his case for fewer dealership terminations. Although Chairman Cole did agree that terminations in larger metropolitan areas were in fact justified, he made the case that the automakers would be harming their historical stronghold in rural areas as well as modest-sized markets with many of the planned dealership terminations.

Chrysler Group LLC said Wednesday it is offering up to $4,500 in cash toward the purchase of a new vehicle as it seeks to match a government incentive for people to trade in their old gas guzzlers. The automaker said it will offer cash or zero percent financing for six years on most of its 2009 Chrysler, Dodge or Jeep models. The incentive begins Thursday and lasts through Aug. 31.
Chrysler Group LLC employees officially met the new boss earlier this week–and he’s not anything like the old boss – which is probably a very good thing, indeed. Chrysler is now run by Fiat, and the first item on the new agenda is profitability—something the old bosses didn’t seem to be all that concerned about.




Fiat is purchasing a 35% stake in Chrysler as its private equity owner Cerberus attempts to save the troubled US car manufacturer. The Italians are stepping up to help because they see great potential in Chrysler and believe that the United States car market will rebound. Maybe some of the Italian magic will rub off on Chrysler and help them get back to the coveted position they inhabited for so long.
The North American International Auto Show (NAIAS) in Detroit is the big stage, where carmakers get to strut their stuff, thump their chests and tout their newest vehicles. It’s a great time for manufacturers to garner praise, but it can also be an opportunity for the automotive press to thrash the powers-that-be.