October 11th, 2007 by 
Derek
October 11, 2007 - 4:33 pm ET
DETROIT - General Motors is out to bust skeptics who believe Detroit can’t build a competitive car.
And it’s using the redone 2008 Chevrolet Malibu as a “catalyst to disrupt” that belief, Mark LaNeve, GM vice president of sales, service and marketing for North America, said today.
“We’re tired of being a foreign car in our own country,” reads one print ad launching the bigger, much-improved Malibu next week. The push is part of an estimated $150-million-plus, three-phase blitz from ad agency Campbell Ewald themed “the car you can’t ignore.”
Read the complete article HERE
Source:
Jean Halliday
Automotive News
